Conference Program Overview
16:00 – 18:30
Welcome of participants and registration at ISCTE
Instituto Universitário de Lisboa - Address: Avenida das Forças Armadas, Lisboa
18:30 - 20:00
Welcome cocktail
Instituto Universitário de Lisboa - Address: Avenida das Forças Armadas, Lisboa
08:15 - 09:00
Registration and Welcoming of participants
Instituto Universitário de Lisboa - Address: Avenida das Forças Armadas, Lisboa
09:30 - 10:30
Plenary session and opening speech
(for all the ones that arrive in the morning)
On Behalf of the Scientific Committee:
Prof. Pierre-Jean Benghozi, Ecole Polytechnique, CNRS, ARCEP, Paris, co-chairman of AIMAC Scientific Committee
On Behalf of ISCTE:
Prof. Maria Lurdes Rodrigues, Reitora ISCTE – Instituto Universitário de Lisboa
Prof Pedro Adão e Silva – Minister of Culture of the Portuguese government
External expert invited
10:30 - 11:00
Confort break
Instituto Universitário de Lisboa - Address: Avenida das Forças Armadas, Lisboa
11:00 - 12:30
Plenary session 1
(for all the ones that arrive in the morning)
Track 1 - Consumer Behavior
Track 2 - Strategic Marketing
Track 3 - Strategic Management
Track 4 - Organizational Behavior and Human Resource
Track 5 – Financial Management and Governance
Track 6 - Cultural Policies
Track 7 - Creative Industries
Track 8 - Entrepreneurship
12:30 – 14:00
Lunch
Instituto Universitário de Lisboa - Address: Avenida das Forças Armadas, Lisboa
14:00 - 15:30
Parallel session 2
(for all the ones that arrive in the morning)
Track 1 - Consumer Behavior
Track 2 - Strategic Marketing
Track 3 - Strategic Management
Track 4 - Organizational Behavior and Human Resource
Track 5 – Financial Management and Governance
Track 6 - Cultural Policies
Track 7 - Creative Industries
Track 8 - Entrepreneurship
15:30 - 16:00
Coffee break
Instituto Universitário de Lisboa - Address: Avenida das Forças Armadas, Lisboa
16:00 - 17:30
Parallel session 3
(for all the ones that arrive in the morning)
Track 1 - Consumer Behavior
Track 2 - Strategic Marketing
Track 3 - Strategic Management
Track 4 - Organizational Behavior and Human Resource
Track 5 – Financial Management and Governance
Track 6 - Cultural Policies
Track 7 - Creative Industries
Track 8 - Entrepreneurship
09:00 - 10:30
Parallel session 4
Instituto Universitário de Lisboa - Address: Avenida das Forças Armadas, Lisboa
Track 1 - Consumer Behavior
Track 2 - Strategic Marketing
Track 3 - Strategic Management
Track 4 - Organizational Behavior and Human Resource
Track 5 – Financial Management and Governance
Track 6 - Cultural Policies
Track 7 - Creative Industries
Track 8 - Entrepreneurship
Poster Session
10:30 - 11:00
Coffee break
Instituto Universitário de Lisboa - Address: Avenida das Forças Armadas, Lisboa
11:00 - 12:30
Parallel session 5
(for all the ones that arrive in the morning)
Track 1 - Consumer Behavior
Track 2 - Strategic Marketing
Track 3 - Strategic Management
Track 4 - Organizational Behavior and Human Resource
Track 5 – Financial Management and Governance
Track 6 - Cultural Policies
Track 7 - Creative Industries
Track 8 - Entrepreneurship
Poster Session
12:30 – 14:00
Lunch
Instituto Universitário de Lisboa - Address: Avenida das Forças Armadas, Lisboa
14:00 - 15:30
Parallel session 6
(for all the ones that arrive in the morning)
Track 1 - Consumer Behavior
Track 2 - Strategic Marketing
Track 3 - Strategic Management
Track 4 - Organizational Behavior and Human Resource
Track 5 – Financial Management and Governance
Track 6 - Cultural Policies
Track 7 - Creative Industries
Track 8 - Entrepreneurship
15:30 - 16:00
Coffee break
Instituto Universitário de Lisboa - Address: Avenida das Forças Armadas, Lisboa
16:00 - 17:30
Parallel session 7
(for all the ones that arrive in the morning)
Track 1 - Consumer Behavior
Track 2 - Strategic Marketing
Track 3 - Strategic Management
Track 4 - Organizational Behavior and Human Resource
Track 5 – Financial Management and Governance
Track 6 - Cultural Policies
Track 7 - Creative Commerce
Track 8 – Cultural entrepreneurship
+ Special Session – Meeting with Portuguese Cultural Programme Makers
18:30 - 19:45
Visit to MAC/CCB Museum
CCB Centro Cultural de Belém
20th century international modern and contemporary art
From Picasso and Duchamp to Warhol and Richter
Guided tour
20:00 - 23:00
Gala Dinner
CCB Centro Cultural de Belém
Walking dinner at the terraces of CCB overlooking the river
09:00 - 10:30
Parallel session 8
Instituto Universitário de Lisboa - Address: Avenida das Forças Armadas, Lisboa
Track 1 - Consumer Behavior
Track 2 - Strategic Marketing
Track 3 - Strategic Management
Track 4 - Organizational Behavior and Human Resource
Track 5 – Financial Management and Governance
Track 6 - Cultural Policies
Track 7 - Creative Industries
Track 8 - Entrepreneurship
10:30 - 11:00
Coffee break
Instituto Universitário de Lisboa - Address: Avenida das Forças Armadas, Lisboa
11:00 - 12:30
Parallel session 9
(for all the ones that arrive in the morning)
Track 1 - Consumer Behavior
Track 2 - Strategic Marketing
Track 3 - Strategic Management
Track 4 - Organizational Behavior and Human Resource
Track 5 – Financial Management and Governance
Track 6 - Cultural Policies
Track 7 - Creative Industries
Track 8 - Entrepreneurship
Poster Session
12:30 – 14:00
Lunch
Instituto Universitário de Lisboa - Address: Avenida das Forças Armadas, Lisboa
14:00 - 15:00
Plenary sesssion
Closing Ceremony - Best Paper Awards
Prof. François Colbert, Chair de gestion des Arts Carmelle et Remi-Marcoux, HEC Montreal, co-chairman of AIMAC Scientific Committee
Prof. Pierre-Jean Benghozi, Ecole Polytechnique, CNRS, ARCEP, Paris, co-chairman of AIMAC Scientific Committee
Prof. Alexandra Fernandes, ISCTE – Instituto Universitário de Lisboa co-chair Conference
15:00 - 19:00
Instituto Universitário de Lisboa - Address: Avenida das Forças Armadas, Lisboa
Social Program - Visit to Queluz Palace and riverfront drive
16:00 – 18:30
Welcome of participants and registration at ISCTE
Instituto Universitário de Lisboa - Address: Avenida das Forças Armadas, Lisboa
18:30 - 20:00
Welcome cocktail
Instituto Universitário de Lisboa - Address: Avenida das Forças Armadas, Lisboa
08:15 - 09:00
Registration and Welcoming of participants
Instituto Universitário de Lisboa - Address: Avenida das Forças Armadas, Lisboa
09:30 - 10:30
Plenary session and opening speech
(for all the ones that arrive in the morning)
On Behalf of the Scientific Committee:
Prof. Pierre-Jean Benghozi, Ecole Polytechnique, CNRS, ARCEP, Paris, co-chairman of AIMAC Scientific Committee
On Behalf of ISCTE:
Prof. Maria Lurdes Rodrigues, Reitora ISCTE – Instituto Universitário de Lisboa
Prof Pedro Adão e Silva – Minister of Culture of the Portuguese government
External expert invited
10:30 - 11:00
Confort break
Instituto Universitário de Lisboa - Address: Avenida das Forças Armadas, Lisboa
11:00 - 12:30
Plenary session 1
(for all the ones that arrive in the morning)
Track 1 - Consumer Behavior
Track 2 - Strategic Marketing
Track 3 - Strategic Management
Track 4 - Organizational Behavior and Human Resource
Track 5 – Financial Management and Governance
Track 6 - Cultural Policies
Track 7 - Creative Industries
Track 8 - Entrepreneurship
12:30 – 14:00
Lunch
Instituto Universitário de Lisboa - Address: Avenida das Forças Armadas, Lisboa
14:00 - 15:30
Parallel session 2
(for all the ones that arrive in the morning)
Track 1 - Consumer Behavior
Track 2 - Strategic Marketing
Track 3 - Strategic Management
Track 4 - Organizational Behavior and Human Resource
Track 5 – Financial Management and Governance
Track 6 - Cultural Policies
Track 7 - Creative Industries
Track 8 - Entrepreneurship
15:30 - 16:00
Coffee break
Instituto Universitário de Lisboa - Address: Avenida das Forças Armadas, Lisboa
16:00 - 17:30
Parallel session 3
(for all the ones that arrive in the morning)
Track 1 - Consumer Behavior
Track 2 - Strategic Marketing
Track 3 - Strategic Management
Track 4 - Organizational Behavior and Human Resource
Track 5 – Financial Management and Governance
Track 6 - Cultural Policies
Track 7 - Creative Industries
Track 8 - Entrepreneurship
09:00 - 10:30
Parallel session 4
Instituto Universitário de Lisboa - Address: Avenida das Forças Armadas, Lisboa
Track 1 - Consumer Behavior
Track 2 - Strategic Marketing
Track 3 - Strategic Management
Track 4 - Organizational Behavior and Human Resource
Track 5 – Financial Management and Governance
Track 6 - Cultural Policies
Track 7 - Creative Industries
Track 8 - Entrepreneurship
Poster Session
10:30 - 11:00
Coffee break
Instituto Universitário de Lisboa - Address: Avenida das Forças Armadas, Lisboa
11:00 - 12:30
Parallel session 5
(for all the ones that arrive in the morning)
Track 1 - Consumer Behavior
Track 2 - Strategic Marketing
Track 3 - Strategic Management
Track 4 - Organizational Behavior and Human Resource
Track 5 – Financial Management and Governance
Track 6 - Cultural Policies
Track 7 - Creative Industries
Track 8 - Entrepreneurship
Poster Session
12:30 – 14:00
Lunch
Instituto Universitário de Lisboa - Address: Avenida das Forças Armadas, Lisboa
14:00 - 15:30
Parallel session 6
(for all the ones that arrive in the morning)
Track 1 - Consumer Behavior
Track 2 - Strategic Marketing
Track 3 - Strategic Management
Track 4 - Organizational Behavior and Human Resource
Track 5 – Financial Management and Governance
Track 6 - Cultural Policies
Track 7 - Creative Industries
Track 8 - Entrepreneurship
15:30 - 16:00
Coffee break
Instituto Universitário de Lisboa - Address: Avenida das Forças Armadas, Lisboa
16:00 - 17:30
Parallel session 7
(for all the ones that arrive in the morning)
Track 1 - Consumer Behavior
Track 2 - Strategic Marketing
Track 3 - Strategic Management
Track 4 - Organizational Behavior and Human Resource
Track 5 – Financial Management and Governance
Track 6 - Cultural Policies
Track 7 - Creative Commerce
Track 8 – Cultural entrepreneurship
+ Special Session – Meeting with Portuguese Cultural Programme Makers
18:30 - 19:45
Visit to MAC/CCB Museum
CCB Centro Cultural de Belém
20th century international modern and contemporary art
From Picasso and Duchamp to Warhol and Richter
Guided tour
20:00 - 23:00
Gala Dinner
CCB Centro Cultural de Belém
Walking dinner at the terraces of CCB overlooking the river
09:00 - 10:30
Parallel session 8
Instituto Universitário de Lisboa - Address: Avenida das Forças Armadas, Lisboa
Track 1 - Consumer Behavior
Track 2 - Strategic Marketing
Track 3 - Strategic Management
Track 4 - Organizational Behavior and Human Resource
Track 5 – Financial Management and Governance
Track 6 - Cultural Policies
Track 7 - Creative Industries
Track 8 - Entrepreneurship
10:30 - 11:00
Coffee break
Instituto Universitário de Lisboa - Address: Avenida das Forças Armadas, Lisboa
11:00 - 12:30
Parallel session 9
(for all the ones that arrive in the morning)
Track 1 - Consumer Behavior
Track 2 - Strategic Marketing
Track 3 - Strategic Management
Track 4 - Organizational Behavior and Human Resource
Track 5 – Financial Management and Governance
Track 6 - Cultural Policies
Track 7 - Creative Industries
Track 8 - Entrepreneurship
Poster Session
12:30 – 14:00
Lunch
Instituto Universitário de Lisboa - Address: Avenida das Forças Armadas, Lisboa
14:00 - 15:00
Plenary sesssion
Closing Ceremony - Best Paper Awards
Prof. François Colbert, Chair de gestion des Arts Carmelle et Remi-Marcoux, HEC Montreal, co-chairman of AIMAC Scientific Committee
Prof. Pierre-Jean Benghozi, Ecole Polytechnique, CNRS, ARCEP, Paris, co-chairman of AIMAC Scientific Committee
Prof. Alexandra Fernandes, ISCTE – Instituto Universitário de Lisboa co-chair Conference